The Mobile Youth Trends Indonesia 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction [...]
The Mobile Youth Trends India 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction [...]
The Mobile Youth Trends China 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction [...]
COMING SEPTEMBER 2010 Your Guide to Understanding and Fighting Youth Churn Customer loyalty impacts mobile product hit rates, operating margins and acquisition costs. It is also the one factor that mobile operators struggle with the most. The mobileYouth Loyalty Report 2011 explodes the myths about brand loyalty. It identifies the reasons behind youth churn and [...]
This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.
Talk is over. It’s happening! Change that is – and lots of it. Do you have the information and trends that WILL shape the future of the mobile industry? For the last decade mobileYouth® has been the leader in identifying the mobile trends that you need to know. Covering 65 markets worldwide, this report gives [...]
This week on mobileYouth TV we are looking at the key myths behind customer loyalty and the 3 key drivers of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. [...]
5 Key Facts about Mobile Youth in Japan.
5 Key Facts about Mobile Youth in Italy.