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Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains.
The answer was they don’t, Mohammet was the only taxi [...]
Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 – a time when tech companies were telling us “we don’t do kids!”. Fortunately, we didn’t listen to their spiel about enterprise and location services and pressed on with our mission to help brands develop deeper insight into the needs and drivers of their young consumers.
It [...]
We’ve been helping media and tech companies develop a clearer understanding of their young consumers since 2001. Back then it was all about enterprise, location based services and and multimedia messaging. We were a rare voice in the industry encouraging clients to focus on the customer, social drivers and building relationships.
Our annual mobileYouth report shares [...]
Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
50 Youth Marketing Keywords You Need to Know PART TWO (Graham [...]
Let’s talk about Dave
Dave’s not his real name. He might be you, he might be someone you know. But he’s out there. But we’re not interested in Dave now – he’s successfully buried somewhere in the advertising or marketing world. We want to know about Dave then.
“Then” was 1989, approaching the “Summer of Love” in [...]
The following is a draft extract from my forthcoming Mobile Youth book “Global Swarming” released in 2009.
This is an insight into youth trends through the eyes of a coffee drinker. Enjoy!
Youth marketing truths in coffee
…I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so [...]
