1) Christopher Guest directs 2010 US Census spot
Zandland Blog
2) Coke Captures a Moment of Happiness
Marketing with Meaning
3) New M.I.A., Space Odyssey/THERES SPACE FOR OL DAT I SEE
Zandland Blog
4) Teens Share How They Consume Digital Media & TV
Derek E. Baird :: Barking Robot
5) Turkish TeknolojiTV interviews Gerd Leonhard on the Future [...]
Summary: When marketing to youth, attention is your biggest cost. Youth attention can no longer be bought through clever advertising, it must be earned.
By Graham Brown
Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message [...]
1) A Cup of Chaos # 22 – Hey Hey Its Racism
Servant of Chaos
2) Victoria’s Secret Facebook Page and Monash Uni’s Electronic Marketing Course
Adspace Pioneers
3) David Letterman, part 2
Church of the Customer Blog
4) John Mayer’s Augmented Reality Music Video
Barking Robot
5) Digital Advertising & Marketing 2.0 – new consumer engagement
Telco 2.0
6) It’s time for Brand [...]
Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
Email marketing to youth is largely ineffective, internet ads peeve them and mobile CTR is in decline.
What I’m talking about here is using a medium in isolation.
Youth are highly effective at blocking out irrelevant marketing messages and single blast email or mobile campaigns in the vast majority of cases are irrelevant.
1 million messages a year
Why? [...]
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
My recent conversation with John Solomon of enoVate in China reconfirmed to me that for young entrepreneurs graduating today this market holds a similar draw that Japan offered me in the early 90s. [...]
Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work.
We’ve got to get it into our heads that youth don’t wake up [...]
