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COMING SEPTEMBER 2010 Your Guide to Understanding and Fighting Youth Churn Customer loyalty impacts mobile product hit rates, operating margins and acquisition costs. It is also the one factor that mobile operators struggle with the most. The mobileYouth Loyalty Report 2011 explodes the myths about brand loyalty. It identifies the reasons behind youth churn and [...]
This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.
Talk is over. It’s happening! Change that is – and lots of it. Do you have the information and trends that WILL shape the future of the mobile industry? For the last decade mobileYouth® has been the leader in identifying the mobile trends that you need to know. Covering 65 markets worldwide, this report gives [...]
This week on mobileYouth TV we are looking at the key myths behind customer loyalty and the 3 key drivers of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition. [...]
A collection of stories on the changing landscape of Mobile Youth Culture from around the world.
How did Operator X reduce churn by 45%?
What drives youth mobile loyalty?
How importance is influence and earned media in shaping churn rates?
What are the key youth trends in mobile churn you need to pay attention to?
Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]
The Mind Reader Rajiv Banerjee AS A psychology graduate, Graham Brown could have had a reasonably good practise in UK. Instead, he chose to make the world his clinic rather than confine himself to a room. And the study of mind and behaviour has taken him across the globe with Mumbai as the latest destination. [...]