Here’s a collection of articles discovered in the last year that have shaped my opinion on what makes successful youth marketing. Thanks to all the writers here for pitching in with their ideas and making the journey a lot more fun. The Pepsi Generation Model of Marketing (1) Today’s Inspiration (2) Are Celebrity Endorsements even [...]
* Mobile Collaboration and Tribing (180360720) * Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters) * Nectar Card in your mobile? (Korean Insight) * The Key to Loyalty (Slideshare) * Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst) * Consumer Loyalty, Isn’t that the Goal? (Chief Marketer Most Recent) * How Detroit Lost the Millennials, and Maybe [...]
* April 2009 Carnival of Trust (Egyii) * Delhi mobile subscribers face problem of plenty (Times of India) * Long-Term Generous Marketing (180360720) * A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (Econsultancy) * What If Gen [...]
* Mobile Collaboration and Tribing (180360720) * Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters) * Nectar Card in your mobile? (Korean Insight) * The Key to Loyalty (Slideshare) * Want Consumer Loyalty? Use These Magic Words. (Communications Catalyst) * Consumer Loyalty, Isn’t that the Goal? (Chief Marketer) * How Detroit Lost the Millennials, and Maybe the Rest [...]
* A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (Econsultancy) * What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age) * 50 Youth Marketing Keywords You Need to Know PART TWO (Graham Brown mobileYouth.org) (Slideshare) [...]
* Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * Our Side Of The Screen: Skittles’ [...]
* Six Trends Reshape Voice Of The Customer Programs (Customer Experience Matters) * Nectar Card in your mobile? (Korean Insight) * The Key to Loyalty (Slideshare) * Want Consumer Loyalty? Use These Magic Words. (David Mullen) * Consumer Loyalty, Isn’t that the Goal? (Chief Marketer) * How Detroit Lost the Millennials, and Maybe the Rest [...]
* A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (econsultancy) * What If Gen Y Wants to Be Behaviorally Targeted? (Advertising Age) * 50 Youth Marketing Keywords You Need to Know PART TWO (Slideshare) * Apple Tops [...]