* Nectar Card in your mobile? (Korean Insight) * The Key to Loyalty (Slideshare) * Want Consumer Loyalty? Use These Magic Words. (David Mullen) * Consumer Loyalty, Isn’t that the Goal? (Chief Marketer) * How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography) * AOL account cancelation crisis : Brands should [...]
* Beyond Social Media (SlideShare) * How About Some Free Money? (Advertising Age) * Social media is a trust-enabler (The Viral Garden) * Brandjacked: What happens when you don’t own your own name (Buzz Networker) * Facebook Launches Verification Program to Increase User Trust in Applications (Facebook) * Speed of Twitter (CGM) * Fake reviews [...]
The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]
Trust Earned and Lost “Communication is not a function of technique but a function of trust” – Stephen R Covey Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below. [...]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]