This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?
There are 10 Key Trends Featured in the mobileYouth report. You can get these Key Trends for free by email. Simply fill out the form at the bottom of this post. Key Trend #1: Retention is the New Acquisition There was a time back in the good old bad old days of mobile when we [...]
Just got back from New York City after spending most of the weekend indoors shielded from a crazy rainstorm that left the city looking like an umbrella graveyard. On Tuesday morning I was speaking at the National College Media Convention in Times Square but on the Friday before I was able to meet up with [...]
by Graham D Brown Let’s face it – UA ain’t nearly as cool as it should be Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where [...]
Screw the recession. We @mobileYouth decided that either we sit on our derrieres and wait for business to come through the door or we get out there, hit the road and make it happen. Luckily, getting out there proved exactly the right thing to do and not only have we met a whole bunch of [...]
The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth. The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big [...]
There was a time when Pepsi said that they were the “choice of a generation” and youth believed. There was a time that in exchange for the inconvenience caused by interrupting young people on TV, in the magazine or at the bus stop, creative agencies would balance the transactional deficit by delivering humour. That’s what [...]
via facebook.com Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains. The answer was they don’t, Mohammet was the only taxi driver [...]
It’s 8am. I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy [...]