Mobile internet is experiencing unprecedented early stage growth. Discover the 3G, 4G, Wi-Fi, Smartphone and other trends taking place that assist this growth and what it means for mobile search and advertising. Read More Discover how operators are offering and monetizing mobile banking, health, educational and life tools to rural emergents throughout the world. This [...]
This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?
The biggest influence on 16-24 yr olds when it comes to handset choice is other 16-24 yr olds not advertising, social media or mobile marketing. Sign-up free for the mobileYouth 10 Key Handset Trends Briefing for more insights.
We asked youth what they thought about Operators. Here’s Sarah (aged 21) from Kenya
We asked youth what they thought about Operators. Here’s Lorraine (aged 20) from Kenya
We asked youth what they thought about Operators. Here’s Eddie (aged 23) from Kenya
We asked youth what they thought about Operators. Here’s Sylvan (aged 23) from Kenya
We asked youth what they thought about Operators. Here’s Loriet (aged 18) from Kenya
We asked youth what they thought about Operators. Here’s Alfy (aged 16) from Kenya
We asked youth what they thought about Operators. Here’s Doris (aged 17) from Kenya