Teenagers of America: Congress May Crowdsource Your Ideas

COngressTeenagers of America: Congress Will Use Your Ideas for Bills Source National Journal Remember that middle schooler with an idea to change the font the government uses as a way to save taxpayers millions of dollars? Well, it turns out, it won’t, as The Washington Post‘s David A. Fahrenthold found after talking with the Government ... continue reading...

Beware the Monorail

Simpsons MonorailSPRINGFIELD’S PLAN When Springfield picked up a windfall $3 million the town committee was tasked with deciding how to invest the money. Would they, as Marge Simpson proposed, invest the money in cleaning up the Main Street and revitalizing its ailing commercial district? Or would they opt for a shiny new monorail as proposed by ... continue reading...

Find beauty in the Mundane

Honeywell placed a big bet on the future of computing: Kitchen Computing“Communications tools don’t get socially interesting until they get technologically boring.” ― Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations KITCHEN COMPUTING The Honeywell Kitchen Computer, featured in the Neiman Marcus catalogue in the 1960s, cost $10,000 (3 years wages at the time). Honeywell promised to empower your wife in the kitchen ... continue reading...

Let go of the official brand story: How to curate rather than control word of mouth

The indestructible Nokia 3310SISU AND THE UNBREAKABLE NOKIA When people bought their first mobile phone they wanted reliability, a phone that wouldn’t let them down from a brand they could trust. Everyone bought a Nokia. When Grandparents bought phones for their grandchildren, they chose Nokia. When you didn’t know which handset to choose, you chose Nokia. Why? Because ... continue reading...

Insiders vs Outsiders

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Outsiders: How to leverage these powerful advocates to promote your brand

The strength of the Japanese Samurai code was also its failure. Insiders focused on protecting the code rather than adopting new technologyTHE NAGASAKI EFFECT The insular Japan of the pre-Meiji era was notorious for being suspicious of outside interference. It’s only when a breakaway samurai clan from Nagasaki entertained traders with firearms from Europe that change became a game changer within its feudal structure. The Nagasaki clans wiped out their competition because other clans became irrelevant; ... continue reading...

Use data to support not define your marketing goal

Maps helped doctors visualize the spread of disease but they couldn't provide the final link which required doctors to actually get out there and see what people were doing first handDATA CAN’T REPLACE REAL WORLD INSIGHT 19th century London suffered a series of devastating outbreaks of cholera. Each outbreak was hypothesised as stemming from a variety of different causes – from bad smells to bad spirits. In Steven Johnson’s excellent book, “The Ghost Map: A Street, an Epidemic and the Hidden Power of Urban Networks“, ... continue reading...

Old Behaviors, New Technologies

One of the most popular Google searches for teens is 'how to kiss'TIMELESS BEHAVIORS One of the most popular Google searches for teens is “how to kiss”.   63% of teens in the US, 56% in Australia and 52% in the UK have googled “How to kiss”. Other similar Google queries: “How to flirt” “How to dress for a date” “How to slow dance” It’s easy to ... continue reading...

Don’t fall in love with your product: Fall in love with what your product does for them

OVALTINE – WHEN YOU FALL IN LOVE WITH THE PRODUCT Ovaltine, the sleepy bedtime beverage. Once marketed in the 1930s as an energy drink. Ovaltine (Ovomaltine) is a brand of milk flavoring product made with malt extract (except the blue packaging in the US), sugar (except in Switzerland), and whey. Some flavors also have cocoa. ... continue reading...

Segmentation vs Articulation

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