http://www.mobileyouth.org mobileYouth® - youth, mobile, media, lifestyle and marketing Fri, 04 Jul 2008 14:06:11 +0000 http://backend.userland.com/rss092 en Graham Brown and Josh Dhaliwal discuss latest news affecting mobile, youth and music [youtube fEgClpexxA8] http://www.mobileyouth.org/post/mobileyouth-trends-tv-music/ Neil Perkin of Only Dead Fish provides us with an insightful walk-through social media emphasizing the need to re-evaluate our received wisdom. | View | Upload your own http://www.mobileyouth.org/post/whats-next-in-media-for-youth/ Well done MTV on this presentation | View | Upload your own http://www.mobileyouth.org/post/mtv-presentation-on-being-young-and-youth-media-habits/ 92% of executives said they are customer focused, only 8% of customers agreed. How can companies be customer focused through delivering "WOW"? Brandon Schauer from Adaptive Path shares some of his insights from one of the better presentations I've seen in some time (with Audio) (see also their blog) | View | ... http://www.mobileyouth.org/post/the-long-wow-building-loyalty-through-experience/ In case you missed it first time round http://www.bbc.co.uk/blogs/technology/2008/03/the_mobile_internet_kids.html http://www.mobileyouth.org/post/bbc-youth-and-mobiles-12-yo/ Interesting Presentation on SlideShare by Intuit Communities | View | Upload your own http://www.mobileyouth.org/post/marketing-to-gen-y-presentation/ Clarity is power. As Seth Godin says in his book "The Purple Cow" - stand for something or stand for nothing at all. Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular. Having gone through ... http://www.mobileyouth.org/post/when-talking-to-youth-simple-wins/ 80 Years of Sliced Bread Sliced bread is universally accepted as a good idea. It's not the best idea - it doesn't fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience... but it works. Housewives and ... http://www.mobileyouth.org/post/80-years-of-sliced-bread-why-we-in-telecoms-need-to-challenge-the-received-wisdom/ I could talk about the mobileYouth workout we held in May 2008, but I wouldn't be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance ... http://www.mobileyouth.org/post/mobileyouth-workout-roundup/ Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a "disaster", not much investor goodwill is left on the table for these two MVNO's long term prospects. Both companies have experienced their share of problems. Last week, Virgin ... http://www.mobileyouth.org/post/youth-mvnos-virgin-mobile-and-helio-to-merge/