http://www.mobileyouth.org mobileYouth® - youth, mobile, media, lifestyle and marketing Fri, 03 Jul 2009 11:26:48 +0000 http://backend.userland.com/rss092 en * TV Ads Most Helpful; Web Banners Most Ignored (MarketingCharts) * Today’s Teens Buy 19% Less Music (MarketingCharts) * 52% of British kids aged 5-9 have a mobile phone (Digital-stats) * teens love events (Brandflakesforbreakfast) * How Can Advertisers Get Through to Teens? (eMarketer) * Mobile Phones Beat PCs for Young Women (MarketingCharts) * Why Consumer ... http://www.mobileyouth.org/post/latest-youth-marketing-statistics-friday-3rd-july/ Paid Music's Slippery Slope Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one ... http://www.mobileyouth.org/post/trends-in-youth-media/ Searching for insights, ideas and trends? We've been actively researching youth marketing, mobile trends and culture across 60 countries since 2001. Our research is purchased globally by clients from Nokia to the European Commission. Contact us to find out how we can help you source insights into youth mobile culture. Research Currently ... http://www.mobileyouth.org/post/mobileyouthresearch/ Need youth marketing or mobile culture ideas? We make all our presentations available on Slideshare. We've published nearly 50 slideshows in powerpoint format on Slideshare - so if you're looking for marketing ideas, stats or insights into future youth trends - here's the best place to start. Presentations next steps View all presentations ... http://www.mobileyouth.org/post/mobileyouth-presentations/ Want to know what youth think? We've been researching youth opinion on-the-street and talking to key brands that are shaping the space for some time now. Here is some of our work captured on video. Next steps Watch the mobileYouth videos on Youtube Watch the mobileYouth video story Love video? Under 27 yrs? Want to ... http://www.mobileyouth.org/post/mobileyouth-videos/ We service over 200 clients from operators to agencies to the public sector across 60 countries worldwide. The full list is available here. Mobile Operators Telenor, Vodafone, Orange, Telus Mobility, Rogers Wireless, Celtel Bahrain,  Starhub, Airtel, Orange, Trinidad & Tobago Telecom, Zain, Cricket Communications, TIMWe, Telefonica O2 Czech, Celtel Nigeria, KPN, MTN, ... http://www.mobileyouth.org/post/clients/ Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on "location based services", 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was - at the time - an exception. Fortunately, we didn't ... http://www.mobileyouth.org/post/the-mobileyouth-story/ We are currently recruiting: Analysts Designers Video journalists Video reviewers Trendspotters Interns If you're interested in working with mobileYouth make yourself known - don't send an email (if you know youth media, you'll know how to get through to us). http://www.mobileyouth.org/post/recruitment/ Report next steps... We are interested in purchasing, please send details Published annually since 2001, this year we've added new trends and insights plus 12 analyst briefings published throughout the year. Key Features * 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up ... http://www.mobileyouth.org/post/mobileyouth-2009-report/ How Staples is using social networks for charity. Staples recently started it's campaign, "Do Something 101", aimed at bringing school supplies to poor children in the United States. The campaign consists in word of mouth buzz and a specifically created FaceBook application. Currently, that US holds more than 13 million children ... http://www.mobileyouth.org/post/youth-social-causes-and-movements-from-iran-to-charity/