Glossary of Trends
List of trends used by mobileYouth in our research to define Youth Mobile Culture and the mobileYouth Economy.
You can also download the complete list of these 100 trends here
Glossary
- Anti-Social Business
- Arrival
- Attention Economy
- Authority Gradient
- Beachheads
- Belonging
- Bottom Up
- Brand Ambassadors
- Brand Democracy
- Brand Heatmap
- Brand Management
- Build a Beachhead or Perish: Why everyone apart from your Fans is a distraction
- Cashless Innovators
- Churn
- Co-Creation
- Co-Option
- Cognitive Surplus
- Content
- Context
- Contextual Deficit
- Creative Agencies
- CRM
- Cultural Hacking
- Cultural Pushback
- Culture
- Customer Experience
- Customer Service
- Deeper
- Democratization of Media
- Design Agencies
- Design Thinking
- Destinations
- Dialogue
- Digital Diaspora
- Disconnected Generation
- Discrete Networks
- Disruptive Divas
- Droidettes
- Early Adopters
- Earned Media
- Earned Media Indexes
- Emergent Functionality
- Emotion vs Logic
- Ethnography
- Experience vs Expertise
- Fan Mapping
- Fans
- Fanspotting
- Focus Groups
- Gating
- Generation O
- Group Messaging
- Identity
- Immersion
- Influence
- Innovation
- Insight vs Knowledge
- Interest Economy
- Liked vs Loved
- Listening
- Loudspeakers vs Telephones
- Loyalty
- Many-to-Many
- MAP
- Market Research
- Market Research Communities
- Metro Affluents
- Mobile Behavior
- Mobile Culture
- Mobile Money
- Mobile Video
- Net Promoter Score
- Net Promoter System
- Offline
- One to One
- Paid Media
- Parntership Marketing
- Passive vs Active Communication
- Permission Assets
- Pink Phone Syndrome
- Point to Point
- Positive Deviance
- Primary Handset
- Reclaim
- Refurbished Tech
- Retention
- Rural Emergents
- Secondary Handset
- Service Model
- Shared Experience
- Significance
- SMART Index
- Social Business
- Social Capital
- Social Currency
- Social Dividend
- Social Hardware
- Social Meaning
- Social Media
- Social Packaging
- Social Proof
- Social Software
- Social Space
- Social Tools
- Storytelling
- Substitution
- Teenage Pirates
- The 2 Key Drivers of Youth Mobile Behavior
- The 3 Key Change Agents
- The 3H (Homes, Hangouts and Hideouts)
- The 90-10 Rule
- The Age of Differentiation
- The Age of Discovery
- The Attention Economy
- The Big Idea
- The mobileYouth Economy
- The Social Code
- Value Chains
- Vanity Metrics
- Video
- Youth Marketing
- Youth Mobile Behavior
- Youthsourcing
