You can’t buy trust and attention

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If only they looked like this…

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Apple tops UK Student Brand Survey for Advocacy

New research conducted by mobileYouth with OpinionPanel Research in the UK reveals the influential student population are most passionate about the Apple brand and are bored with LG & Motorola. More insights shared below in the presentation:
What Do Uk Students Think Of Mobile Handset Brands?
View more presentations from Josh Dhaliwal.

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Youth aren’t the connected generation

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Videos we liked 16th Oct 2009

1) Rejuvenate with Passion Yoga
Asia Scout Network blogs

2) What About the Boys? ‘Packaging Boyhood’ Authors Respond
Shaping Youth

3) Attention KMart Shoppers: Dating Violence on Aisle3
Shaping Youth

4) Virtual Reality Meets Health2.0 For Kids Wellness & Therapy
Shaping Youth

5) Miley’s Twitter Swan Song, Yo!
Barking Robot

6) “The Story of Anvil” [...]

 

Stop listening and start a dialogue

Listening is selfish. It’s what airlines do when they hand out feedback forms asking for your opinion “because we care” but never bothering to follow up on your recommendations or even return a courtesy call to say your opinion counted.

Entering a dialogue means leading the customer rather than listening to them. It’s a meaningful conversation [...]

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10 Facts: Youth India

1) India is young…very young

2) The mobile market in India offers massive potential

Here’s a market where there are 4 new mobile subscribers every second. India passed the US as the second largest mobile market in the world way back in 2007. It’s also a market where by 2011, one in 5 of the world’s mobile [...]

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What is your marketing legacy?

When your ad campaign is over? What then? Do you have to go back to your agency for your next fix? Is your marketing limited to the 90 day cycle? Skittles did very well in generating a lot of buzz with its awareness campaign but then what? Now it’s back to square one. Without a [...]

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Branding is all or nothing

Who is the second largest search engine out there?
What’s the other onlike bookstore’s URL?

In most cases, for most people – they don’t care.
When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals.
C2 flopped because it was neither full flavor nor zero calories. In an era [...]

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Are you interrupting or supporting the conversation?

The brain deals with a lot of noise. Are you very good at blending into the background by trying to buy their attention or do you excel at sitting squarely int their sites by earning it?
We gravitate towards pictures of ourselves. In the extreme, we catch ourselves staring in the mirror. On the more mundane [...]

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