Marketing to Gen Y (Presentation)

Interesting Presentation on SlideShare by Intuit Communities

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When talking to Youth - Simple Wins

Clarity is power. As Seth Godin says in his book “The Purple Cow” - stand for something or stand for nothing at all.
Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular.
Having gone through the mill, we realized that [...]

80 Years of Sliced Bread
Sliced bread is universally accepted as a good idea. It’s not the best idea - it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it.
And there is [...]

mobileYouth workout roundup

I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog.
Claude pretty much summarizes the key themes of the day:

Monetizing free-content with new business models
User profiling driving relevance and protecting privacy
Trusted social dialogue [...]

Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a “disaster”, not much investor goodwill is left on the table for these two MVNO’s long term prospects.
Both companies have experienced their share of problems. Last week, Virgin Mobile said it had added [...]

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