via facebook.com
Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains.
The answer was they don’t, Mohammet was the only taxi [...]
Marketing Stunt
Red Bull’s street marketing campaign in New York’s Time Square treated spectators to a crazy race. What marketing stunt will Red Bull think of next? (Graham Brown @ mobileYouth)
Five Lessons
The Red Bull 1976 Games at Copper Mountain had many lessons on youth marketing. The author points out 5 things that can be learned from [...]
Storytelling the recession
It is hard to imagine how youth live in the world under recession. To serve as an eye opening experience to viewers, a team of young students tell their story of struggling with the challenges, a story which has become our own. (Debaird)
Students as advertisers
Eliciting the ideas of students for brand marketing may [...]
C2C The Era of Customer to Customer (mobileYouth.org)
View more OpenOffice presentations from Graham Brown.
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via youtube.com
Advertising execs squirmed the day Britney was caught on camera by the ever-present paparazzi entering a parking lot half disguised with her hair hidden under a baseball cap. Paparazzi payday came not as a result of the star being seen leaving a nightclub with a new beau but, in this case, Britney – the [...]
A business that started small
Emijay Hair Accesories is the brainchild of two small girls which started with a small and simple idea of creating a lovely way of tying hair. These colorful ties have tied the hairs of millions of smal girls as well as big celebrities. Discover how the brand and the entrepreneur grow together.(I [...]
Mobile advertising in Asia
Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)
Japan and social networking
Where do the [...]
via threadless.com
17 year old Jessica is out shopping with her friends. Fingering through the racks with her spare hand she holds an iced cold Mocha Frappucino in the other purchased from the local Starbucks. They exchange opinions about what’s cool and what’s not. A simple retro design in pink called “Helium Menageries” catches her eye. [...]
Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist – fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many [...]
It’s 8am.
I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy hotel [...]
