New Presentation to Download (download link here)
Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation.
We already established last week that by 2010, India would become the world’s largest mobile youth market [...]
We’ve aggregated the best free downloads, videos, presentations, case studies and stats on Youth Marketing over the last 2 years published on mobileYouth. Enjoy!
Good Overviews
50 Youth Marketing Keywords you need to know
Youth Trends Report (new site)
The mobileYouth report
Content vs Context
Content is Dead, Long Live Context
Red Bull: Gold Standard
A look at Red [...]
Download the free report sample
Who are the big 5 mobile youth economies today? Just how important are the emerging markets? Is youth mobile usage in the developed world increasing or decreasing? Find out in this free sample download from mobileYouth.
More information www.mobileyouthreport.com
Register and Download it Free Today
If you enjoyed this post, make sure you subscribe [...]
We’ve just wrapped up our first Young Ideas Salon tour stop in Mumbai, India hosted by our local Youth Research Partner Concrea. It was a wonderfully successful event that was filled with spectacular insight from youth marketing professionals in the world’s largest mobile youth nation. Attendees were also able to interact with [...]
This episode’s guest is Mark Sperling, action sports and youth marketing specialist @ Group Y.
Graham talked to Mark about what exactly brands need to do to enter into the action sports scene and make a lasting impact, the players involved in making it happen and the commitment that needs to come from [...]
Podcast: Play in new window | Download
by Graham D Brown
See you there.
Packing this weekend to head out to Mumbai and Delhi.
What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients
All that [...]
Successful youth marketing comes down to successful execution of the 90-10 rule:
Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%)
Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to [...]
If you’ve been following our fortunes, you know we’re expanding.
Our US office opens next week to combine with a new hire Ben Leis
We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA.
More to follow
If you enjoyed this post, make [...]
2010 Tour Dates have been released:
If you are interested in presentations, contact us here.
Asia
Feb 08 – Mumbai
Feb 09 – Mumbai Speaking @ Global Youth Marketing Forum
Feb 09 – Mumbai Young Ideas Salon
Feb 12 – New Delhi
Mar 09 – Kuala Lumpur
Mar 10 – Kuala Lumpur Young Ideas Salon
Africa
Mar 25 – Johannesburg/Cape Town
Asia
Mar 29 – Singapore
Apr [...]
1) Christopher Guest directs 2010 US Census spot
Zandland Blog
2) Coke Captures a Moment of Happiness
Marketing with Meaning
3) New M.I.A., Space Odyssey/THERES SPACE FOR OL DAT I SEE
Zandland Blog
4) Teens Share How They Consume Digital Media & TV
Derek E. Baird :: Barking Robot
5) Turkish TeknolojiTV interviews Gerd Leonhard on the Future [...]
