* People Can’t Tell You What They Want – and nine other design research myths. (Slideshare)
* Digital Darwinism will change the marketing ecosystem for Brand Managers (Hard Knox Life)
* Pushing the Limits of Crowdsourcing (BusinessWeek)
* When the hive mind works, it’s a beautiful thing. (Slate)
* Can Crowdsourcing kill Outsourcing? (Outsourceportfolio)
* Cellphones tap wisdom of the [...]
* 50 Youth Marketing Keywords You Need to Know PART TWO (Slideshare)
* Pushing the Limits of Crowdsourcing (Businessweek)
* ‘Expensive’ is Perceived Value – Not Price (Another Advertising Wanker)
* Social networking audience and reach in Europe, December 2008 (IT Facts)
* Don’t Think Traffic – Think Demographics (Social Media Trader)
* Facebook Isn’t Just For Kids Anymore (Web2Journal)
* [...]
Here’s the traditional Industrial approach
1) I’m cool…you know you want me
2) Did you hear me? I’M COOL!
3) I’m cool LOL…
4) Beckham says I’m cool
5) I’m cheap (and cool)
6) Let’s be Facebook friends…cool
7) I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool
Needless to say, their days are numbered. Here’s the Platform approach
If you enjoyed this post, [...]
* Brandwidth – do you have it? (Slideshare)
* You: mobileYouth India test shooting (FriendFeed)
* The home of UK youth research (UKTribes)
* Market Researchers in Your Facebook? (eMarketerArticles)
* Mobilethnography: The Next 10 Years by Graham Brown (MobileYouth)
* The Next 10 Years by Graham Brown (Slideshare)
* Use of mobile in Japan – On The Media Transcript of [...]
* Boost Mobile Reintroduces Itself to Wireless Consumers With New Image, Products and Services (CNNMoney.com)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (MobileYouth)
* Industrial or Social – What type of youth marketer are you? (www.mobileyouth.org)
* AOL account cancelation crisis : Brands should realize we are leaving in a tyranny [...]
2009 Tour Dates
* New – Sweden added to tour May 28th
Asia
Kuala Lumpur, Malaysia – Mar 10 to Mar 15 (Telenor Djuice)
Tokyo, Japan – Apr 19 to Apr 26 (Filming)
Singapore – Apr 27 to May 2nd (Youth Marketing & Advertising conference chair)
North America
New York, NY [...]
Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
50 Youth Marketing Keywords You Need to Know PART TWO (Graham [...]
It’s a trial webinar. Ping me if you are interested in taking part. Will be 30 minutes long and takes place online via audio & video. Come along and say hello – introduce yourself to other marketers in the space.
If you want an invite contact us here or ping me on Twitter
TIME: 1230 EST / [...]
* What is Social Currency? (Graham Brown mobileYouth.org) (Slideshare)
* 7 things you can learn from hip hop – Ignite Sydney (Slidshare)
* 1 Billion (Slideshare)
* Mobile Advertising Opportunities in India on the Rise (Trendsniff)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth)
* The Next 10 Years by Graham Brown (mobileYouth) [...]
