10 Articles on Old Marketing 31 Dec 08

by Arun on December 31, 2008

* Brands, social, clutter and the sundae (Seth’s Blog)
* Inventory Up & Costs Down–Are Mobile Ads Worth it? (Andy Beal’s Marketing Pilgrim)
* Advertising Creep Update (Animalnewyork.com)
* Mobile Ad Rates Begin to Drop as Inventory Increases (Advertising Age)
* If you are buying loyalty, the price apparently went down (Satmetrix)
* Apps Are the Newest Brand Graveyard (Brandweek)
* Demographic-Based TV Buys Not Enough (Mediaweek)
* PR Agencies own Social Media Marketing (Adspace Pioneers)
* A new low in Twitter spam (The Equity Kicker)
* A Funny Thing Happened When I Cut My Ad Spend — Nothing (Advertising Age)

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