10 Articles on Word of Mouth 05 Jan 09

by Arun on January 5, 2009

* ‘Digital Influencers’ Get Info from Magazines, TV First (Advertising Age)
* Small Group Influences Masses in Personal Finance WOM (MarketingCharts)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Putting people first)
* That 80% of Sales Comes from Some 2% of Buyers (Advertising Age)
* How Apple, Others Have Cultivated Religious Followings (Advertising Age)
* 150 People Can Be Infected By A Single Sneeze (Impact Lab)
* New Ford Flex Debuts With Influencer Events (Collective Conversation)
* Facebook Connect and what it means for Marketers (Adspace Pioneers)
* Video Game Selection Heavily Influenced by TV, Online Video (MarketingCharts)
* Online reviews second only to WOM in purchase influence (Kortjes)

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