10 Articles on Word of Mouth 26 Jan 09

by Arun on January 26, 2009

* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Apple rolls out star-studded music tutorials (Springwise)
* Nike Realizes a Brand Advocate (Gen-Y+YouthCultureMarketing)
* Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts)
* Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts)
* ‘Digital Influencers’ Get Info from Magazines, TV First (AdvertisingAge)
* Small Group Influences Masses in Personal Finance WOM (MarketingCharts)
* Johannesburg conference showcases African bottom-up innovation in mobile phone use (Puttingpeoplefirst)
* That 80% of Sales Comes from Some 2% of Buyers (AdvertisingAge)
* How Apple, Others Have Cultivated Religious Followings (AdvertisingAge)

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