Did you know…?
* … the biggest influence on 16-24 yr olds when it comes to handset choice is other 16-24 yr olds not advertising, social media or mobile marketing? How can handsets get a part of that action without investing in more “big ideas” from average agencies?
* … handset fans are not 2 or 3 x more influential than your average customer but up 100 x more? How can handset fans identify their fans and leverage less marketing spend to achieve greater results?
* … about a little-known technique known as Fanspotting can turn a 7% share of handset market shipments to over 60% of handset market profits? How can handsets fanspot more, mass market less?
New insights and trends shared
Sample data available from the mobileYouth report 2011
- 15-24 yr olds who bought their smartphone because of Earned Media or Paid Media
- 15-24 yr olds who bought their smartphone because of Earned Media or Paid Media-By Country
- 3 steps of Fanspotting
- A new Generation of Non-Nokia Lovers grows up
- Apple iPhone Market Share and Online Promoter Score
- Apple is Recommended The Most
- Apple Vs Motorola Battle For Market Share
- BBM Blackberry’s ‘Social Currency’
- China & India will emerge as leading youth smartphone markets by 2012
- Comparing Market Share and Profit Margins of Handset Brands
- Earned Media biggest influence in all markets
- Emergence of Smartphone Brands to Redefine the Industry
- Evolution of Social Currency among Mobile Youth
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