Data Summary
100 Million Youth Rural Emergents in China by 2012. Rural youth will make up one-third of the market in 2012.
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Background Article
Key Facts
- 100 Million Youth Rural Emergents in China
- One-Third mobile youth market in China will be Rural Emergents
- Rural China offers next frontier for youth mobile growth in China
Article
There will be 100 million youth mobile subscribers from rural China in 2012. Rural youth will contribute to one-third of the market size. China Mobile Ltd, the country’s largest telecom operator, plans to invest a total of $ 10.3 billion on mobile communication networks in China’s rural areas. Amidst decreasing revenues and a saturated metro market, rural China offers the next growth frontier for mobile operators and handset manufacturers.
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