By 2010, American mobile owning youth under 30 will number 100 million.
The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.
Here is mobileYouth’s latest reportage from Tampa, Florida
More mobile youth videos on youtube
There are plenty of decent USA focused blogs on youth that we recommend as a follow on from the video:
* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray
* Change.org’s Millennials Changing America Blog by Alex Steed
* Gen Y Music Marketing and Social Media by Greg Rollett
* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill
* Millenial Marketing by Carol Phillips
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* Tyler Reed (Younique)
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis
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[...] 100m mobile youth in USA by 2010 [...]
Just watched your clip, I’ll add that out of a couple dozen Shaping Youth tween/teen advisors there were a bounty of brands that raised eyebrows on the affluenza front; specifically middle schoolers using iphones and full qwerty board texting devices.
My own teen (13) hates my iphone because the texting slows her down, and she customizes her (beat up) Motorola Razr every time I turn around with a self-made ’skin’…Latest thing in our crew is the foil wrappers from 5 gum (http://en.wikipedia.org/wiki/5_(gum)separating off the wax paper and having it adhere like magic. No fuss no muss AND it’s fruit scented to boot! ;-)
Pretty creative, these ‘mobile youth’ aficionados…eh? (p.s. btw, her first phone was a Nokia hand-me-down & she ended up painting it with black glitter nailpolish to cover the scuffs)
Thanks again for the shout out about Shaping Youth…our little ol’ nonprofit is chuggin’ away!
http://www.ShapingYouth.org
btw, Are you guys doing a story on this soon? Would love to pick it up and save my fingers: http://www.phonetag.com