Data Summary
13.5 million mobile youth switch accounts causing operators in Nigeria to lose $2.3 billion in 2010. The number of churned mobile youth accounts in Nigeria grows to 16.5 million in 2011.
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Background Article
Key Facts
- 13.5 million mobile youth switch accounts in Nigeria.
- Youth churned accounts reach 16.5 million in 2011.
- Operators lose $2.3 billion in 2010 due to churned accounts.
Article
13.5 million mobile youth owners (31% of the total youth mobile owners) switch accounts in 2010. Operators in Nigeria will lose $2.3 billion in 2010 due to churned youth accounts. High churn rates are due to operators’ emphasis on network expansion rather than customer service. The number of churned mobile youth accounts in Nigeria grows to 16.5 million in 2011 as operator loss swells to $2.6 billion.
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