Data Summary
The number of mobile youth owners in rural South Africa reaches 3.7 million in 2012. Mobile revenue from rural youth in South Africa reaches $171 million. Rural emergents provide growth opportunity for the saturated mobile youth market in South Africa.
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Background Article
Key Facts
- Rural revenues cross $100 million in 2011 and reach $171 million in 2012
- 3.7 million youth mobile owners in rural South Africa in 2012
- Rural youth market offers second frontier for growth in South Africa
Article
The number of mobile youth owners in rural South Africa will reach 3.7 million in 2012. Revenues from mobile rural youth will reach $171 million. Rural youth provide a second frontier for growth amidst a saturated metro youth mobile market. The rural youth market is an opportunity for mobile operators to grow subscriptions with new accounts rather than secondary accounts which lead to revenue dilution.
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- 3.7 million youth mobile owners in rural South Africa in 2012
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