Archive | July, 2007

New Zealand Youth are Highest Users of Mobile Phones

New Zealand Youth are Highest Users of Mobile Phones

A study sponsored by MTV and Nickelodeon on how young people interact with digital technology reveals that youth in New Zealand are the highest users of mobile phones globally with 80%. Also, the average young mobile user (aged 14 to 24) has 88 phone numbers on their mobile (global average is 94), 77 people on [...] [...more]

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iPhone Could Boost Mobile Video

iPhone Could Boost Mobile Video

Apple’s recently released iPhone could become an important catalyst for growing mobile video usage. Research by Interpret confirms that 63% of iPhone owners have already made use of the device’s widescreen to watch video - compared to only 28% of regular cell phone owners. Also, 51% of iPhone owners have watched YouTube videos on their [...] [...more]

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Samsung Plans Joystick for Mobile Phones

Samsung Plans Joystick for Mobile Phones

Analysts have repeatedly predicted an explosive growth of mobile gaming throughout the coming years, and obviously handset manufacturers are already reacting to the forecasts. Sony will likely introduce a PSP phone at some point, and Nokia is planning the launch of the next generation of NGage platform. Samsung, on the other hand, decided on a [...] [...more]

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New Targeted Mobile Advertising Model

New Targeted Mobile Advertising Model

Everyone loves fancy applications. However, recent studies have shown that teenagers simply can’t afford many of the more advanced applications currently on the mobile market since they require WAP to work properly. Also, only 20% of teenagers have access to the mobile web because data plans are still expensive, the networks are often painfully slow [...] [...more]

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Amp’d Mobile is Closing Down

Amp’d Mobile is Closing Down

It is official – Amp’d Mobile will cease all services presumably at the end of July. Having been unable to find anyone willing to fund its debt, the operator will start to sell its assets within the week.   Things began to fall apart when Amp’d’s carrier partner Verizon Wireless contacted the judge supervising the bankruptcy [...] [...more]

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What is too Young for the First Mobile Phone?

What is too Young for the First Mobile Phone?

Children as young as four are given their own mobile phones, but the yearning to have a device often starts at even younger ages. So at what age should children get their first mobile phones? The ultimate decision depends on several factors. If the child acts responsibly in other areas, it usually reflects on how the [...] [...more]

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Texting and Driving – An Often Fatal Combination

Texting and Driving – An Often Fatal Combination

A young woman named Rachel Begg has been jailed for four years after causing a fatal car accident. She had been sending text messages on her mobile phone while driving 70mph on a rainy night. According to reports, she used her mobile phone 9 times during her 15 minute drive prior to colliding with the [...] [...more]

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E-mail is Dead, Long Live Social Networks

E-mail is Dead, Long Live Social Networks

It seems that the high time of the traditional e-mail is over, at least among the younger generation. E-mails are better suited for communication with adults and for business purposes. With friends, it is now much more common to exchange notes via social networks. Given the trouble with hordes of spam e-mails and the recent rise [...] [...more]

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New Mobile Search by Google

New Mobile Search by Google

A new search service specifically for mobile phones is currently being developed by Google Inc. The application is supposed to help consumers find and buy games, ringtones and other mobile content. With this project, Google wants to become a gateway for finding and paying for mobile media content.  For example, users searching for a certain [...] [...more]

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Enpocket to Power Mobile Advertising for MTV

Enpocket to Power Mobile Advertising for MTV

Intelligent Mobile Marketing™ company Enpocket has been chosen by The N – the nighttime network for teens and an arm of MTV Networks – to power both the mobile advertising and the mobile Internet experience for the network’s new series. The show, which is called ‘The Best Years’, is The N’s first college based, one [...] [...more]

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* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray
* Change.org's Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi
* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett
* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill
* Mediasnackers by DK
* Millenial Marketing by Carol Phillips
* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme
* Three Billion by Paul MacGregor
* Tyler Reed (Younique)
* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis