In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report.  Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.

enovate’s report reveals specific China youth trend insights that were gained through their close interactions (direct market research, social media participation, trend analyses) in China with China’s emerging consumer (15-30 years old) segment.

As many brands and businesses already know, China’s youth consumer group is different than any other in the world. In order to win over this groups’ hearts and command attention, brands need a deep understanding of this groups’ hopes, habits, dreams and desires.

The report highlights key trends affecting China’s emerging consumer class in the following areas:

  • Technology Trends
  • Social Trends
  • Regional Trends
  • Media Trends
  • Marketing Trends

The report includes three key emerging Chinese consumer trends:

  1. Youth Still Crave International Brands but Want It Their Way — Will This Be Exported Back Out of China?
  2. Online and Offline Interactions Amongst Chinese Youth Expanding While Also Fragmenting.
  3. Multi-versatile and Integrated Companies, Technology and Media.

Here is a public preview of the full-length 51 page report.

For the full report please contact enoVate co-founder and director, John Solomon, at jsolomon(at)enovatechina.com

enovate 2010 China Emerging Consumer Trends Report

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