In this week’s webcast we take a look at three great examples of online communities that bring together passionate consumers with shared interests or beachheads. The Monster Army boasts of over 1 Million extreme sportsters, The VSPink Nation will soon be celebrating their one-year anniversary with nearly 1 million fashion loving females, and Threadless continues to thrive with over 1 million design and artwork enthusiasts. What does it all mean and why should you care? Because youth ages 16-24 make their purchasing decisions through peer-to-peer influences and these brands are providing the platform for which these passionate individuals can engage and connect with one another as well as access resources and content to share with those that might not yet be “sold” on your product. So let your customers be the brand, reduce your costs and increase your efficiency and profit margin, find out more about how these three companies do it so well in this week’s mobileYouth webcast…

For the full engagement path on how your company can develop a beachhead approach buy the mobileYouth Report