Data Summary
20 million mobile youth owners in rural Pakistan by 2012. Mobile revenue from rural youth in Pakistan grows to $347 million in 2012. Rural emergents provide new growth opportunity for the mobile youth market in Pakistan.
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Background Article
Key Facts
- Rural revenues crossed $100 million in 2009 and grow to $347 million in 2012
- 20 million mobile youth owners in rural Pakistan in 2012
- Rural youth market offers second frontier for growth in Pakistan
Article
The number of mobile youth owners in rural Pakistan will reach 20 million in 2012. Revenues from mobile rural youth in Pakistan will reach $347 million in 2012. Rural youth provide a second frontier for growth amidst a saturated metro youth mobile market. Telenor Pakistan, the country’s number two mobile operator, is using its network of franchisees and top-up agents to offer mobile banking services to Pakistan’s rural population.
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