Data Summary
The number of mobile youth owners in rural Nigeria reaches 13 million in 2012. Mobile revenue from rural youth in Nigeria grows to $494 million in 2012. Rural emergents provide new growth opportunity for the saturated mobile youth market in Nigeria.
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Background Article
Key Facts
- Rural revenues crossed $100 million in 2008 and reach $494 million in 2012
- 13 million mobile youth owners in rural Nigeria in 2012
- Rural youth market offers second frontier for growth in Nigeria
Article
The number of mobile youth owners in rural Nigeria will reach 13 million in 2012. Revenues from mobile rural youth in Nigeria will reach $494 million in 2012. Rural youth provide a second frontier for growth amidst a saturated metro youth mobile market. Major operators in Nigeria are already looking towards the untapped rural market for future expansion.
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