Comments on: 5 reasons why Red Bull is the gold standard of Youth Marketing http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/ Youth marketing mobile culture since 2001 Wed, 26 Oct 2011 01:12:55 +0000 hourly 1 By: Casey http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-115084 Casey Mon, 28 Feb 2011 21:31:11 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-115084 Redbull started with a great phrase "It gives you wings" that they meant figuratively. They were able to show the literal meaning to emphasize their figurative speech. The cartoon commercials showed figures literally growing wings after they drank the can. They also started those cooky events of people jumping off huge ramps into water. This was also to show a literal meaning to their figurative catchphrase. It worked brilliantly. It just shows if you start off with a good idea you don't have to have the best commercials to stand out. Redbull started with a great phrase “It gives you wings” that they meant figuratively. They were able to show the literal meaning to emphasize their figurative speech. The cartoon commercials showed figures literally growing wings after they drank the can. They also started those cooky events of people jumping off huge ramps into water. This was also to show a literal meaning to their figurative catchphrase. It worked brilliantly. It just shows if you start off with a good idea you don’t have to have the best commercials to stand out.

]]> By: Internet marketing Brisbane http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-69063 Internet marketing Brisbane Fri, 29 Oct 2010 03:53:46 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-69063 What I find interesting with Red Bull's success with the youth market is that there most prominent form of advertising, an endemic slogan and quaint animations, are quite old school in their approach, reminiscent of old campaigns from the 50's and 60's. What I find interesting with Red Bull’s success with the youth market is that there most prominent form of advertising, an endemic slogan and quaint animations, are quite old school in their approach, reminiscent of old campaigns from the 50′s and 60′s.

]]> By: Graham @ YRP http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-34771 Graham @ YRP Wed, 24 Feb 2010 01:35:16 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-34771 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz</span> <div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/9553660366">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/">Topsy page</a>]</div></span> RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz

[Original tweet, Topsy page]

]]> By: Graham @ mobileYouth http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-29366 Graham @ mobileYouth Wed, 24 Feb 2010 01:35:16 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-29366 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz</span> <div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/9553660366">Original tweet</a>, <a href="http://topsy.com/tb/www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/">Topsy page</a>]</div></span> RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz

[Original tweet, Topsy page]

]]> By: grahamdbrown http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-41371 grahamdbrown Wed, 24 Feb 2010 01:35:16 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-41371 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz</span> <div class="topsy_trackback_links">[<a href="http://twitter.com/grahamdbrown/status/9553660366">Original tweet</a>, <a href="http://topsy.com/www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/">Topsy page</a>]</div></span> RT @nedwright: Great article on Redbull's marketing @zeusjones http://ow.ly/1aoLy -> also see http://ow.ly/1aoMz

[Original tweet, Topsy page]

]]> By: Graham Brown http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-2013 Graham Brown Tue, 25 Nov 2008 09:18:33 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-2013 <img src="http://www.redbullskateboarding.com/news/mag_opener.jpg" alt="Red Bull Premiere" width=400 height=400/> Red Bull Premiere

]]> By: Morgan Coudray http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/comment-page-1/#comment-1994 Morgan Coudray Mon, 24 Nov 2008 19:25:05 +0000 http://www.mobileyouth.org/post/5-reasons-why-red-bull-is-the-gold-standard-of-youth-marketing/#comment-1994 Excellent post! Clearly Red Bull has been successful in advertising to the young adult market! Unlike Jones Soda, however, it still made its brand accessible to the adult market. The proof: my dad was drinking one the other day! Excellent post! Clearly Red Bull has been successful in advertising to the young adult market! Unlike Jones Soda, however, it still made its brand accessible to the adult market. The proof: my dad was drinking one the other day!

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