Here’s a collection of articles discovered in the last year that have shaped my opinion on what makes successful youth marketing. Thanks to all the writers here for pitching in with their ideas and making the journey a lot more fun.

The Pepsi Generation Model of Marketing
(1) Today’s Inspiration
(2) Are Celebrity Endorsements even worth it? (enoVate)
(3) Sorry, there’s No Way to Save the TV Business (Henry Blodgett)

The Problem with Ego
(4) Don’t Fall in Love with Your Campaign (Servant of Chaos)
(5) You’re Boring (Seth)
(6) AT&T and the 2 most important Words (Church of the Customer)
(7) Tribe Management (Seth)

Marketing is a Strategy not a Department
(8) MBAs: Helping or Hurting your Brand? (Al Ries)

Don’t forget the Marketing Externalities
(9) Welcome to island marketing (Seth)

Fear of Change
(10) There’s a Ferrari in Here Somewhere (Church of Customer)
(11) Covering up the Fall of TV Advertising (Branding Strategy Insider)
(12) Can Big Brands Adapt to Marketing With Meaning? (Marketing with Meaning)
(13) Now is the Media or our Discontent (Renaissance Chambara)
(14) Don’t Let Rigid Branding Kill Your Brand (The Brandbuilder Blog)
(15) Fear and Loathing in Social Media (Scott Monty)
(16) Death of the music industry or death of the recording industry? (Sound Alliance)

You gotta break a few eggshells
(17) Lessons from very tiny businesses (Seth)
(18) Redesigning your business culture (David Armano)

Marketing is a product of the Organization not a Strategy
(19) How JetBlue won the JD Power award (The Customer Collective)

The Meatball Sundae
(20) Social Media Pigs and Lipstick (Brand Autopsy)

Field vs Focus
(21) Focus Groups vs Communities of Focus (Faster Future)

What’s Measured Gets Done
(22) Egypt Spots Flaws in Wiping Out Pigs (NY Times: not marketing but a powerful analogy)
(23) Measuring the Quality not Quantity of Visitors (Helge Tenno)

The Long Tale (yep you read it right)
(24) Branding is a Marathon (Servant of Chaos)
(25) Fast in Fast Out (Seth)
(26) The Long Tale (Seth)

Customer Service is Your Best Marketing Strategy
(27) Loving What You Do is Good Marketing (Intrepid LLC)
(28) Are you Really Satisfying Your Customers? (Scott Monty)
(29) Service Counts for More Than Price (The Customer Institute)
(30) The Real Impact of Customer Complaints (The Customer Institute)

Now I can Drink Me
(31) Reciprocity (The Customer Collective)

Market With not To
(32) Don’t Fish Where the Fish Are, Become a Fish (EyeCube)
(33) Campaigns vs Conversations (EyeCube)

Build Beachheads
(34) How big is your farm? (Seth)

The Speed of Trust
(35) The Battle for Authenticity (Renaissance Chambara)
(36) Holistic Marketing Explored (Branding Strategy Insider)
(37) Two Ways to Build Trust (Seth)
(38) It’s not about Influence, it’s about Trust (Servant of Chaos)

Attention is your biggest Cost
(39) If you are buying loyalty, the price apparently went down (Richard Owen)

Content to Context
(40) Products are Worthless (Helge Tenno)
(41) Forget Unremarkable Ads, try creating Remarkable Experiences (Bonafide Marketing Genius)
(42) Create Culture or Go Home (Dan Pankraz)
(43) Interruption vs Engagement (Gerd Leonhard)

Paid vs Earned Media
(44) The CPM Gap (Seth)
(45) Shareability (Helge Tenno)
(46) If it doesn’t spread it’s dead (Henry Jenkins)

…and lastly a handful of my own that taught me something by writing them
(47) Content is Dead, Long Live Context
(48) Now I Can Drink Me
(49) What they Don’t Teach Youth Marketers @ Business School
(50) Paid vs Earned Media

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