Data Summary
The number of mobile youth owners in rural Kenya reaches 4.5 million in 2012. Mobile revenue from rural youth in Kenya grows to $89 million in 2012. Rural emergents provide new growth opportunity for the saturated mobile youth market in Kenya.
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Background Article
Key Facts
- Rural revenues amount to $89 million in 2012
- 4.5 million mobile youth owners in rural Kenya in 2012
- Rural youth market offers second frontier for growth in Kenya
Article
The number of mobile youth owners in rural Kenya will reach 4.5 million in 2012. Revenues from mobile rural youth in Kenya will reach $89 million in 2012. Rural youth provide a second frontier for growth amidst a saturated metro youth mobile market. Bharti Airtel emphasised on reaching out to the growing rural market in Kenya during its acquisition of Kenya’s second largest mobile operator Zain.
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