Want to make your resume stand out?
Could you be an agent of change in marketing, advertising and branding?
Well if it’s youth marketing, brand management and advertising you’re after – then remember one thing – being safe is the riskiest thing you can do.
Companies need people who are able to see things different.
Safe means taking an internship at yet another large faceless advertising/PR/creative/media agency and ending up spending your Summer on the Starbucks coffee run, meaningless admin that failed to match up to the initial promise of experience, filling out XL spreadsheets, working under some junior with 2 years of experience or sending flyers to clients.
Safe but will it make a future employer see your potential? Unlikely.
Agencies are crying out for a different approach to falling youth attention and trust. Brands want radicals who can challenge the status quo, think different and believe they can create change. And you don’t get radical in an established agency. If they want new ideas – why should they hire someone just like themselves?
This kind of insight doesn’t come from sitting diligently in their company HQs – it comes from getting out there.
You need to strike out. Take your apprenticeship in an environment where you can make a difference.
If you want to roll out the 5 Ps or Porter’s 5 Forces or the Value Chain or whatever outmoded platitudes they teach at business school then stop here and get yourself an internship in a big company. A safe company.
If you want to understand who the new challenger youth brands are – names such as Nike, Apple, Jones Soda, Toyota Scion, Red Bull, Jet Blue, Boost Mobile, Orange Rock Corps and Threadless think then take the plunge and sign up for more information on the mobileYouth internship. It’s in no way or shape or form a “safe” internship but you know what’s good for you.
Check out my video report from 2 of our latest trips.
Red Bull, Colorado USA
Threadless, Chicago
What you get
* Online space to share ideas with fellow students in the field of youth marketing, market research, branding and advertising
* Access to all mobileYouth tweetups, filming and speaking events
* Weekly open house session online with mobileYouth author Graham Brown
* Career advice and contacts for further internships, work placements drawing on our network of contacts in telecoms, social media, education, creative agencies and TV
* Reference on successful completion detailing achievements
* Appropriate accreditation for assistance in research, journalism and filming
What is expected?
* A minimum of 3 month’s commitment and 25 hours a month
FAQ
* Is it paid? Yes, we pay a fair stipend to cover costs and commitment
* Can I be an intern in [my country]? Sure, the more coverage we have the stronger the team
* What will I do? Contribute to research, writing, insights, video production, tour preparation and events
How do I apply?
* Don’t do the safe/lazy/easy thing and send your CV/Resume to an email address
* If you want to be a leading marketer – start marketing yourself! You know how you can contact mobileYouth. Make yourself known. The challenge is now with you.
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