Anti-Social Business

by Graham Brown on January 1, 2011

The Loudspeaker (broadcast) model of Customer ExperienceCustomer Service, Marketing and Innovation – popular during the Age of Differentiation but increasingly ineffective in the Age of Discovery. Company culture is focused on short-term results exerting Cultural Pushback when required to change. Building walls to protect and manage business processes help maximize efficiency but segregate internal departments and separate brand from customer.

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