So, whether or not you are interested in this demographic, there is no denying their resilience.
Despite the nation’s credit crunch woes, young adults in the US will increase their holiday spending by 10% this season, to $634 per person, according to researcher Youth Trends.
The survey found that an increasing number of respondents are using the Internet to shop for holiday gifts: 27%, up from 23% last year.
According to a 2007 survey by Harris Interactive for Alloy Media + Marketing, US students ages 18 to 30 will spend $48 billion on discretionary purchases this year.
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