mobileYouth®

Mobile advertising in Asia

Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)

Japan and social networking

Where do the Japanese access their social network accounts? A recent research shows that they prefer to access it via mobile phone than through a computer. (WhatJapanThinks @ Digital Stats)

The Quarter Pounder Campaign

McDonalds in Japan seems to enjoy creative leeway due to the comfort levels consumers have with marketing campaigns. Who would have thought that Quarter Pounders and rose-colored shirts would lead to an innovative campaign. (Michael Keferl @ CScout Japan)

Chinese youth myths

A recent study by Bergstrom, debunks the myths on Chinese youth. They actually oppose fake products and the event that influenced them the most was not the Beijing Olympics but the Sichuan earthquake. (Freddie Covington @ Changing Asias)

Blyk in India

Blyk, the ad-funded youth targeted mobile service provider is coming to India. A source told mint.com, “The model looks like a win-win for all stakeholders? Cellular operators, customers and then advertisers. The youth would certainly lap it up.” (Dianne See Morrison @mocoNews.net)

If you enjoyed this post, make sure you subscribe to my RSS feed!