mobileYouth®

* Freeconomics – maybe people will start paying for things (The Equity Kicker)
* the SkinnyCorp method for creating online awesomeness (Google Video)
* Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands)
* Selling Features vs Selling Benefits (Canadian University Marketing)
* Long-Term Generous Marketing (180360720)
* The Paradox of Choice (Canadian University Marketing)
* Why being first became even more important (180360720)
* Creating Contagious Conversations Between Platforms (180360720)
* Advertising is expanding (180360720)
* 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare)
* A tryvertising lab for San Diego (Springwise)
* PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life)
* Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett)
* 9 Reasons Japanese Interactive Work Is Awesome (crackunit)
* Desire Paths: Branding for Digital Lives (Slideshare)
* 50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org) (Slideshare)
* When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights)
* What is your “freesumer” business model? (Youth Marketing Insights)

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