Graham Brown
Author
The Mind Reader
Rajiv Banerjee
AS A psychology graduate, Graham Brown could have had a reasonably good practise in UK. Instead, he chose to make the world his clinic rather than confine himself to a room. And the study of mind and behaviour has taken him across the globe with Mumbai as the latest destination. “It’s fascinating [...]
By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
by Graham D Brown
Let’s face it – UA ain’t nearly as cool as it should be
Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where the premium [...]
You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
If you’re going to Boil the Ocean, make sure you have plenty of gas.
Building the passion center means breaking the cycle of hand-to-mouth in which [...]
From MobileYouthReport.com
DOWNLOAD the presentation today
If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010
3 Key Points featured in the Slides:
1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
2) Changing the growth story. [...]
New Presentation by Graham Brown (at foot of post)
“Brand Management is So 1999″ Seth Godin
The reason why there’s always a place for celebrities is because there will always be lazy brand managers.
Sponsorship is easy – it means buying your way into youth attention. Celebrity means you can easily remove the discomfort of the “marketing problem” [...]
New Presentation to Download (download link here)
Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation.
We already established last week that by 2010, India would become the world’s largest mobile youth market [...]
We’ve aggregated the best free downloads, videos, presentations, case studies and stats on Youth Marketing over the last 2 years published on mobileYouth. Enjoy!
Good Overviews
50 Youth Marketing Keywords you need to know
Youth Trends Report (new site)
The mobileYouth report
Content vs Context
Content is Dead, Long Live Context
Red Bull: Gold Standard
A look at Red [...]
Download the free report sample
Who are the big 5 mobile youth economies today? Just how important are the emerging markets? Is youth mobile usage in the developed world increasing or decreasing? Find out in this free sample download from mobileYouth.
More information www.mobileyouthreport.com
Register and Download it Free Today
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by Graham D Brown
See you there.
Packing this weekend to head out to Mumbai and Delhi.
What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients
All that [...]
