Graham Brown

New Presentation: Paid vs Earned Media

April 26, 2011

Part of the Trends 101 Series In youth marketing attention is your biggest cost. We live in an Age of Discovery where brands are defined not by what marketers say and features agencies accentuate but by what youth can discover and how brands facilitate that process. Attention is just an invitation not the end game [...]

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mobileYouth around the world – weekly digest April 26, 2011

April 26, 2011

Motorola: Reclaiming Indonesia. How can Motorola reawaken its ‘Moto’-lovers? Motorola had its glory days among Indonesian youth with the RAZR handsets. In recent years BlackBerry has replaced Motorola in the Indonesian youth market. But there are passionate users of Motorola who still wait for the brand to give them some social currency. Who are they? [...]

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New Presentation: Content vs Context

April 25, 2011

Part of the Trends 101 Series In every interaction, brand message and product we “see” the content but “feel” the context and it’s the feeling we buy. Think of your product as content and the social packaging as its context Now think of ways to increase the value of the context and reduce the cost [...]

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Trend: BBM vs SMS (Will youth switch?)

April 25, 2011

Original article posted in the FT By Tim Bradshaw in London Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict. Mobile Youth, a consultancy, forecasts that text, [...]

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New Presentation: 10 Key Youth Marketing Concepts Explained

April 22, 2011

Part of the Trends 101 Presentation series

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Social Meaning

April 22, 2011

Back to Glossary of mobileYouth concepts A key composite of Social Thinking is the assumption that real social meaning for youth is rooted in offline contact.

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Mobile Phone or Social Tool?

April 21, 2011

In this post, we look at the humble mobile phone. 1.8 billion mobile phones in the world owned by youth aged 5-29. Few people ask the question *why*? Now’s the time. In our recent presentation Trends 101 we employed Social Thinking to better understand the role of the mobile cell phone in young people’s lives. [...]

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Trends 101 – new presentation by Graham Brown

April 20, 2011

New 130 slide presentation by Graham Brown of mobileYouth covering 10 years of work in the field. 101 Trends shared in this slide deck including: * Social Thinking * Content vs Context * Paid vs Earned Media * Brand Democracy * Fanspotting * Youthsourcing How to download the presentation (on MobileYouthReport.com)

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mobileYouth around the world – weekly digest April 19, 2011

April 19, 2011

mobileYouth Asia Trendwatch: Looking at female BlackBerry users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Reclaimed looks at [...]

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Indonesia Reclaimed

April 12, 2011

Social Thinking for Indonesian Handset Brands Reclaimed is a new series of presentations aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Indonesia Reclaimed looks at how mobile phones form a composite element of daily influence, [...]

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