Graham Brown
Author
It’s Emperor’s New Clothes Time again…
There was a recent survey run by Inmobi for management students at IIT. Now, the following isn’t a criticsm of the survey or Inmobi – it’s a call to put the PR generated by bloggers around this story into perspective.
Reality check time:
We are reading “Indian Youth Love Mobile Ads”
Let’s examine [...]
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership [...]
Podcast: Play in new window | Download
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Upstart Radio by Graham Brown
Partnership Marketing – building brand equity from the grass roots upwards is a concept touted by the more progressive marketers in developed markets but does it work in China? [...]
Podcast: Play in new window | Download
Sample data from the Ebook
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Click here to access more Ebooks, Downloads and Videos on China
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This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
My recent conversation with John Solomon of enoVate in China reconfirmed to me that for young entrepreneurs graduating today this market holds a similar draw that Japan offered me in the early 90s. [...]
This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Our latest edition of mobileYouth TV focuses on China and features references to our latest interview with Lisa Li Yi of China Youthology, Kevin Lee of GenYChina and John Solomon on enoVate.
If [...]
This week we’re look at youth marketing in China.
500 million customers aged 5-29, with 260 million of them owning a mobile phone. Find out more about the next growth frontier in youth marketing by joining us on a journey into the Chinese market with guests China Youthology, GenYChina and enoVate:
Available content for viewing & download [...]
Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work.
We’ve got to get it into our heads that youth don’t wake up [...]
There are plenty of myths that have infiltrated the received industry wisdom about who youth are and what motivates them. Check out these 10 for starters (and these here as well).
Here are a few lesser known truths:
1) Youth are the most psychologically robust generation when it comes to the impact of the recession.
2) Tweens exert [...]
Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?”
The above [...]
