Graham Brown
Author
Successful youth marketing comes down to successful execution of the 90-10 rule:
Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%)
Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to [...]
If you’ve been following our fortunes, you know we’re expanding.
Our US office opens next week to combine with a new hire Ben Leis
We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA.
More to follow
If you enjoyed this post, make [...]
2010 Tour Dates have been released:
If you are interested in presentations, contact us here.
Asia
Feb 08 – Mumbai
Feb 09 – Mumbai Speaking @ Global Youth Marketing Forum
Feb 09 – Mumbai Young Ideas Salon
Feb 12 – New Delhi
Mar 09 – Kuala Lumpur
Mar 10 – Kuala Lumpur Young Ideas Salon
Africa
Mar 25 – Johannesburg/Cape Town
Asia
Mar 29 – Singapore
Apr [...]
Bernard and his team are working hard on the details as we speak, registration goes live February 1st. Here’s a sneak preview:
Mobile Youth Unconference Asia
Malaysia 2010
Registration begins 1 Feb 2010.
Stay tuned as we bring you more Exclusive updates!
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Date: 9th Feb 2010. Time: 1700-2100
Central Mumbai
Guest Speakers
Guest Speakers will line up with local Mumbai youth in a head-to-head discussion about marketing, media and change.
* Samyak Chakrabarty – Electronic Youth Media Group India (India’s youngest media CEO)
* Graham Brown – Author & Director What Youth Think & mobileYouth
* Lloyd Mathias, Chief Marketing Officer, Tata Tele [...]
Latest news on the Young Ideas Salon events in KL Malaysia (Mar 10-11) and Mumbai India (Feb 9) as part of our upcoming tour.
I’ll be keynoting both events so a good opportunity to meet.
Here’s a line up of speakers confirmed so far:
Feb 9th Mumbai India
* Samyak Chakrabarty – Electronic Youth Media Group India
* Graham Brown [...]
Summary: When marketing to youth, attention is your biggest cost. Youth attention can no longer be bought through clever advertising, it must be earned.
By Graham Brown
Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message [...]
Overview
This is part 3 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners
See Also Part One + Part Two
Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010
Trends featured in Part 3
* Authenticity
* End of the Pepsi [...]
Summary: Asia offers new opportunities for both old and new youth brands as a stepping stone to global markets.
By Graham Brown
Overview: The growing interest and confidence in Asian youth marketing means we expect 2010 to provide an opportunity for established “Western” brands who don’t enjoy market leadership to reinvent themselves locally and for new [...]
This is part 2 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners
* Part One Available Here
Sample Slides
Slideshare
Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010
Contributors (the Youth Research Partners)
Company / Location / (twitter)
Graham Brown London [...]
