Graham Brown

11 Sounds Generation O Have Never Heard

November 21, 2011

The other day I used the word “rewind” in conversation only to be pulled up by a colleague who suggested that word was defunct for this generation. So, there are 2 billion mobile phone owners out there comprising Generation O but do we take their world views for granted? This thought-provoking article by Mental Floss [...]

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“We didn’t have mobile phones when we were kids and we turned out okay”

November 20, 2011

An interesting rant from Scott McLeod Here’s a statement that I’m getting really tired of hearing: “We didn’t have computers when I was in school and I turned out okay. There’s no reason why kids today need ‘em.” I’m sure that this argument was offered in the past as well: “Buses? We walked to school [...]

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Customer Service: Give youth mobile apps not call centers

November 19, 2011

Infographic on mobile app use by ClickFox. We recently studied youth attitudes towards customer service and the driver s of churn in our research and found that attitudes are indeed changing. I’d like to highlight some of our findings to serve as key caveats to the data points below in the infographic: Youth prefer mobile [...]

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10 Key Facts about Youth and Mobile Phones in 2012

November 18, 2011

The 2 billion As the world passes its 7 billion milestone we also look forward to 2012 and consider milestones looming on the horizon of the mobile industry. 2012 will be a breakthrough year for the mobile youth market for a number of reasons – the most memorable being the year of 2 billion mobile [...]

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24 billion mobile devices by 2020

November 17, 2011

“The cellular industry, despite getting more than 100-percent penetration in many countries, is just getting started. According to the GSMA, the number of total wireless connected devices is expected to more than double from 9 billion today to more than 24 billion in 2020. That growth will be paced by strong momentum in mobile connected [...]

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College Students: a mobile profile

November 16, 2011

Rise of the Cashless Innovators: Interesting graphic produced about college students and their mobile habits. So what do we know about this generation really and what does this mean to mobile companies? Understanding Cashless Innovators means understanding students and the value of their innovation. As we highlight in the 2012 mobileYouth report, students may not [...]

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Parent Christmas gift decisions: iPad2 or Bike?

November 15, 2011

It’s almost holiday season, or at least the retailers would like us to think so. With the recession in full swing you could be forgiven for thinking that even our most demanding of consumers – the primary/elementary school kids – have softened up to allow for more traditional gift giving. But not so fast, the [...]

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The Mobile Youth Attention in 60 seconds (Infographic)

November 14, 2011

Following on from our earlier post (Youth Mobile Usage: Infographic), here’s more data. It’s interesting and indicative of any technological advance that infographics – a visual format widely used to tell stories about data – are becoming so widespread that they are victims of their own success. Before, there were charts and data. Lots of [...]

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200000 texts a second: SMS Infographic

November 13, 2011

SMS has long been the domain of youth. Not only did youth “discover” SMS but they also brought it to the mass market and, according to our research, remain the heaviest users. But, to think that SMS will remain the bread and butter of the mobile industry in the next 5 years is simply deluded. [...]

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Here’s how mobile payments + youth will redefine Africa

November 12, 2011

They call them the Cheetah Generation – a new generation of young people growing up in emerging African markets with both the hunger and technological capabilities to effect change. Perhaps the first area of change to warrant their attention and innovation is commerce. Africa has an underdeveloped retail banking infrastructure meaning lack of any manageable [...]

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