Graham Brown

Author


Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile – Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]

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The Next 10 Years of Marketing

Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline

which is caused by this…

industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…

so any surprise this is how the real owners react…

But fear not! This is what “they” are [...]

Winning and losing relationships (Apple vs Mobile)

Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)

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MY Life – a look at the global mobile behavior

We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new – MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]

Talks Social but Walks Industrial – why most youth marketing fails

As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.

You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]

Industrial or Social – What type of youth marketer are you?

For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing, product development and the ubiquitous presentation “value chain“.
Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools – social [...]

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1.2 billion mobile youth (chart)

Experimental graph for your enjoyment from the mobileYouth report 2009
If you’re interested in data like this contact us
mobileYouth.org chart of world 1.2 billion mobile youth
View more presentations or upload your own. (tags: marketing youth)

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The Mobile Shift

Mobile Shift by mobileYouth.org
View more presentations or upload your own. (tags: mobile youth)

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Speaking @ MWC Barcelona 09

mobileYouth is presenting as a part of NTT DoCoMo Japan’s session on Thursday 19th
If you are in Barcelona and/or are interested in this session material, ping me on twitter or contact me here
I’ll be presenting our research findings, video insights and key takeaways for 2009 trends.
Here is the official session overview 0930-1230.

At the Mobile World [...]

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Youth Marketing Trends Webinar – Idea Stage

What is it? A webinar (online seminar) for people passionate about youth marketing trends
Crowdsource the future. Share our ideas and insights.
1) Read the presentation
2) If you like what you see pitch in with your ideas / message me on twitter or by email
3) Reflect on the following questions: What value could you add to the [...]

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