May 17, 2010
The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]
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May 14, 2010
BrandDemocracy: helping customers tell their story. It’s simple but so far removed from the dominant wisdom – use modern technology to tell the story about the brand. Now y’all know I’m a big Threadless fan (see the video when I met Threadless team) so any excuse to riff about them once again is most welcome. [...]
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