Graham Brown

New video reveals Apple’s vision from the 90s: focus on mobile and youth

November 11, 2011

Rare video footage of this little known Apple commercial reveals how the brand that came to dominate the mobile agenda had a clear vision of winning the youth segment way back in 90s (yes over 15 years ago and some 10 years before they entered the mobile market). This was the vision Jobs finally realized [...]

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Insights showing where smartphones are used (Infographic)

November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

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Is your child’s school the new battleground for smartphones?

November 9, 2011

New article published in the Guardian newspaper today highlights the growing demands placed on schools to introduce smartphones and tablets as a core tool within the learning process. Our research highlights how the age of owning first phone is declining rapidly across all markets – 9.0 in developed  and 13.5 in developing markets (based on [...]

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Teens like Blackberry but secretly love the iPhone

November 7, 2011

Ask any teen about the relationships that count and they’ll tell you “it’s complicated”. Blackberry is no different. Teen mobile behavior and their relationship with the handset is a curious one that we’ve tracked since 2009. Data tell us that they may be getting their hands on Blackberry but our own insights tell us their [...]

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The (Mobile) Future is Video

November 6, 2011

Cisco reckon the future is video but do vendors really understand how the real market drivers – youth – will be using it?

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Mobile and youth will change the face of shopping

November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

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Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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Working with Cashless Innovators

October 31, 2011

Flickr (c) Univ of Denver “They may not have the money but their innovative ideas are game changers” Cashless Innovators: student change agents. Here’s a subset of Generation O identified in the 2012 mobileYouth report who, unlike the Teenage Pirates, aren’t looking to radically overhaul the system, they simply want to create an alternative. They [...]

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Teenage Pirates: 10 Things You Didn’t Know

October 26, 2011

New Presentation 10 Things you didn’t already know about Teenage Pirates and what this means to the mobile, technology and media industries. Here are some key ideas from the 2012 Report Section 01: Generation O. Download Presentation Download samples from the 2012 report Related articles Meet the Teenage Pirates (mobileyouth.org) The secret lives of teenagers [...]

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mobileYouth around the world – weekly digest October 20, 2011

October 20, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Academy Webinar: Win Fans Like Apple Feel My Pain? Social Thinking Social Currency Social Tool Social Spaces Positive Deviance Open vs. Discrete Network Generation O Stay [...]

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