Graham Brown

Beachheads – build your passion center

February 25, 2010

You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you. If you’re going to Boil the Ocean, make sure you have plenty of gas. Building the passion center means breaking the cycle of hand-to-mouth [...]

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Mobile Youth Malaysia

February 25, 2010

From MobileYouthReport.com DOWNLOAD the presentation today If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010 3 Key Points featured in the Slides: 1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth [...]

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India – One in Five

February 23, 2010

New Presentation to Download (download link here) Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation. We already established last week that by 2010, India would become the world’s largest mobile [...]

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Attention Economy

February 23, 2010

Back to Glossary of mobileYouth concepts When marketing to youth, attention is your biggest cost. Youth attention can no longer be bought through clever advertising, it must be earned. The Attention Economy is a term used in our research to define the supply & demand of youth attention. As the demands on youth attention grows [...]

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Youth Mobile Usage Statistics

February 19, 2010

Who are the big 5 mobile youth economies today? Just how important are the emerging markets? Is youth mobile usage in the developed world increasing or decreasing? Find out in this free sample download from mobileYouth.

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India – world’s largest mobile youth market

February 6, 2010

by Graham D Brown See you there. Packing this weekend to head out to Mumbai and Delhi. What Youth Think has a busy week: * Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor * Speaking at the GYMF * Hosting our first Young Ideas Salon in Mumbai * Conducting field research [...]

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The 90 – 10 Rule

February 5, 2010

Successful youth marketing comes down to successful execution of the 90-10 rule: Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%) Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel [...]

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mobileYouth – new US Office

February 4, 2010

If you’ve been following our fortunes, you know we’re expanding. Our US office opens next week to combine with a new hire Ben Leis We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA. More to follow

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mobileYouth unconference Malaysia Mar 11 & 12

January 22, 2010

Bernard and his team are working hard on the details as we speak, registration goes live February 1st. Here’s a sneak preview: Mobile Youth Unconference Asia Malaysia 2010 Registration begins 1 Feb 2010. Stay tuned as we bring you more Exclusive updates!

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