Graham Brown
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Well done MTV on this presentation
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The industry’s official guide to 15-29 yr old mobile youth culture
Download FREE Global Youth Data from the 2008 Mobile Youth Report
“We use Mobile Youth extensively within International Marketing at T-Mobile.”
Tony Kypreos, International Vice President, T-Mobile
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92% of executives said they are customer focused, only 8% of customers agreed.
How can companies be customer focused through delivering “WOW”?
Brandon Schauer from Adaptive Path shares some of his insights from one of the better presentations I’ve seen in some time (with Audio) (see also their blog)
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In case you missed it first time round
http://www.bbc.co.uk/blogs/technology/2008/03/the_mobile_internet_kids.html
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Interesting Presentation on SlideShare by Intuit Communities
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Clarity is power. As Seth Godin says in his book “The Purple Cow” – stand for something or stand for nothing at all.
Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular.
Having gone through the mill, we realized that [...]
80 Years of Sliced Bread
Sliced bread is universally accepted as a good idea. It’s not the best idea – it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it.
And there is [...]
I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog.
Claude pretty much summarizes the key themes of the day:
Monetizing free-content with new business models
User profiling driving relevance and protecting privacy
Trusted social dialogue [...]
Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a “disaster”, not much investor goodwill is left on the table for these two MVNO’s long term prospects.
Both companies have experienced their share of problems. Last week, Virgin Mobile said it had added [...]
The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers?
Many of these activities are based around gaming – e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz
Disney has recently announced that it will open up its DGamer site aimed [...]
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