Graham Brown

The Social Media Campfire

January 13, 2010

Number 2 from our Youth Trends Report 2010 Why do so many organizations fail when they invest in social media? Because they follow the path of the Meatball Sundae – new media but business as usual. The Social Media campfire means old behaviors, new media – redefining technology to fit within the parameters of the [...]

Read the full article →

2010 Youth Trends Report (Preview)

January 6, 2010

Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]

Read the full article →

Youth Marketing Presentation Dec 2010

December 9, 2009

Highlights of my youth marketing presentations in Europe 2010 Youth Marketing Dec 2009 View more presentations from Graham Brown.

Read the full article →

2 new opportunities heading up North America and Asia

November 24, 2009

Looking for a new challenge in 2010? mobileYouth is expanding and looking for regional business development heads based in North America and Asia. Working alongside Graham Brown and Josh Dhaliwal, the role will involve developing and managing existing clients (see client list as example) as well as growing new accounts. Would suit entrepreneur experienced in [...]

Read the full article →

What’s measured gets done

November 23, 2009

You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired. If your organization places a premium on ARPU, for example, your [...]

Read the full article →

The Harley Effect

November 20, 2009

Is your organization suffering from the Harley Effect? A short term focus on the highest spending customer in order to fulfill the need to meet 90 day metrics? By 2030, the average Harley owner will be aged 67 yrs. They have value and the much sought after disposable income but their “lifetime value” is is [...]

Read the full article →

They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

Read the full article →

The Speed of Trust

November 12, 2009

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]

Read the full article →

New Video: Customers Are The Brand

November 11, 2009

Outlining some of the key thoughts from the upcoming book “Customers Are The Brand” here’s a quick video by Graham Brown on the subject: The video links to the original presentation here.

Read the full article →

Customer Service is your best marketing strategy

November 9, 2009

There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]

Read the full article →

← Previous Entries

Next Entries →