Graham Brown

Youth and Advertising – Seth, CMOs, Axe and Mobile

June 10, 2009

End of Advertising (or not)? Are the new school shouting too loudly about the impending demise of advertising? Tom Vanlerberghe suggests the future lies in inventing more creative ways of using classic advertising rather than ditching the concept of advertising altogether. (Source Who’s Reading Anyway?) Trust CMOs rated excellent service followed by trusting relationships as [...]

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Agents of Change – The mobileYouth Internship is now open

June 10, 2009

Want to make your resume stand out? Could you be an agent of change in marketing, advertising and branding? Well if it’s youth marketing, brand management and advertising you’re after – then remember one thing – being safe is the riskiest thing you can do. Companies need people who are able to see things different. [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

May 21, 2009

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality. Here’s my video report: ENJOY! Slideshare presentation [...]

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MobileYouth meets Threadless – the future of Youth Marketing?

May 20, 2009

Is this the face of Youth Marketing’s future? * 470,000 followers on Twitter * 1 million community members * $30m in revenues with 30% operating profit margin (and that was back in 06) * and…wait for it…. no advertising I had the opportunity to meet the guys at Threadless as a part of our 2009 [...]

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Blyk – where it is going wrong

May 16, 2009

I won’t discuss numbers here – however you slice them there are going to be 2 sides. I’ll focus on the concept and for the sake of lessons learned what future outfits need to do to avoid the mistakes that Blyk has committed. As the blogosphere is a-chatter with Blyk this Blyk that it’s worth [...]

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Story Teller wanted @ mobileYouth

May 15, 2009

Analyst, presenter, story-teller, researcher, author and youth marketer? If that’s you and you’re passionate about the things that drive us here at mobileYouth we want to hear from you – an opportunity to join our team and help grow the business. Experience in youth marketing ESSENTIAL.

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Skateboarding part 1 (London South Bank)

April 9, 2009

New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups. As a youth I fell in [...]

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mobileYouth – the story so far (new video)

April 8, 2009

Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China More to follow… http://www.mobileYouth.org Music by Pravda 123 – Cocktail House – from Podsafe Network

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All 50 Youth Marketing Keywords Free Presentation – Free Download

March 30, 2009

(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know View more presentations from Graham Brown. Download and Share Me All 50 Keywords featured in this full powerpoint available for download from Slideshare.

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Users

March 27, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? Only tech execs and drug dealers refer to their customers are “users”. Why? Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t [...]

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