Graham Brown
Author
Upstart Radio by Graham Brown
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“The Opposite of Winning isn’t Losing… it’s Quitting” Gary Beck, Teen Masters
The Teen Masters is America’s premier and longest running national championship event for high school and younger bowlers. Check out their video:
I got the opportunity to talk to [...]
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Highlights of my youth marketing presentations in Europe 2010
Youth Marketing Dec 2009
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We’re one month before our public launch of the new youth research partnership. At this early stage, let’s take a look at just who’s in the mix as it’s been a lot of fun meeting, learning and sharing ideas with our new partners so I hope you’ll find something here of value too – perhaps [...]
Quick update on where we’ll be this week. Just finished our H2 tour of Brazil, US and Canada now heading off to Scandinavia and London for (perhaps) the last 3 presentations before year-end.
Thursday 3rd December: Presentation @ Telenor, Oslo
Friday 4th December: Presentation @ 1530 youth marketing conference Helsinki
Monday 7th December: Presentation @ Heroes of the [...]
Upstart Radio by Graham Brown
This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.
When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb [...]
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Looking for a new challenge in 2010?
mobileYouth is expanding and looking for regional business development heads based in North America and Asia.
Working alongside Graham Brown and Josh Dhaliwal, the role will involve developing and managing existing clients (see client list as example) as well as growing new accounts. Would suit entrepreneur experienced in start [...]
You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired.
If your organization places a premium on ARPU, for example, your attempts [...]
Is your organization suffering from the Harley Effect? A short term focus on the highest spending customer in order to fulfill the need to meet 90 day metrics?
By 2030, the average Harley owner will be aged 67 yrs. They have value and the much sought after disposable income but their “lifetime value” is is [...]
If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
