Graham Brown

Who are Generation O? Presentation and Video

October 19, 2011

New Slideshare Presentation Following on our post on Generation O last week we now have a full preview presentation presenting key highlights from the 2012 mobileYouth report available on Slideshare. This presentation is a collection of ideas and key highlights from the report New Video Related articles Introducing Generation O (mobileyouth.org) Generation O prefers face-to-face [...]

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Introducing Generation O

October 13, 2011

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100  billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

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mobileYouth around the world – weekly digest October 13, 2011

October 13, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Prehistoric Pre-school Soul Stealing: The Photos of Yesterday Idea Connectors So what? Significance at any price 100 billion hours of Mobile Video but will it [...]

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mobileYouth around the world – weekly digest October 6, 2011

October 6, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Despite the tech advances made by cellphones and TV, walkie talkies are still the most fun Back from the US The reality of online shopping [...]

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mobileYouth around the world – weekly digest September 29, 2011

September 29, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Gleek Confessions – Social Space Reclaimed The best set of art critics in the world – Kids Youth Marketing Handbook Version 1.1 Ad message: Buy [...]

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Top 7 Trends: Youth and Video Chat

September 28, 2011

7 Youth Trends What do we need to know? 1) Teen video chat is Passive not Active communication. (c) Twitpic It’s video but not as you know it. Teen video chat use on Tinychat, Skype and Oovoo is more like hanging out in their backrooms than the purposive broadcast of adult chat. Adults don’t get [...]

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The Secrets of Youth’s Social Code

September 23, 2011

New Insights Graham Brown shares insights into the Youth Social Code from his new book All is Social Social Tools (c) Wired Why is it we smile? Smiling gives us an insight into the Social Code. We all do it. We learn from a young age. Smiling is a tool to help us connect with [...]

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mobileYouth around the world – weekly digest September 22, 2011

September 22, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Technology didn’t make dealing with information more convenient People don’t buy stuff, they buy what stuff does for them Every generation misses weekend morning cartoons [...]

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The Myth of “Always On” Youth

September 20, 2011

(c) Flickr Futurists, technologists and traditional marketing agencies try to push the myth of “always on” youth. They paint a picture of a 24/7 youth culture that never sleeps and is addicted to their mobile phones. Think about this concept for a minute: If youth are “addicted” to mobile and are “always on” then it [...]

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Push vs Pull: Youth Marketing Explained

September 18, 2011

What is the difference between Push and Pull marketing used by brands in Youth Marketing? A simple infographic by Graham Brown of mobileYouth explaining the differing approaches used by brands in youth marketing: For more information on the key distinctions between Push and Pull marketing here are two books written by mobileYouth available for download: [...]

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