Graham Brown

50 Youth Marketing Keywords (Part Four)

March 17, 2009

50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org) View more presentations from Graham Brown.

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The 7 Types of Youth Marketing Campaign

March 9, 2009

Here’s the traditional Industrial approach 1) I’m cool…you know you want me 2) Did you hear me? I’M COOL! 3) I’m cool LOL… 4) Beckham says I’m cool 5) I’m cheap (and cool) 6) Let’s be Facebook friends…cool 7) I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool Needless to say, their days are numbered. [...]

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mobileYouth Youth Marketing World Tour 2009

March 5, 2009

2009 Tour Dates * New – Sweden added to tour May 28th Asia Kuala Lumpur, Malaysia – Mar 10 to Mar 15 (Telenor Djuice) Tokyo, Japan – Apr 19 to Apr 26 (Filming) Singapore – Apr 27 to May 2nd (Youth Marketing & Advertising conference chair) North America New York, NY – Apr 12 to [...]

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50 Youth Marketing Keywords (Part Two)

March 4, 2009

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]

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Youth Marketing Webinar BETA – Thursday 5th March 1730 GMT

March 3, 2009

It’s a trial webinar. Ping me if you are interested in taking part. Will be 30 minutes long and takes place online via audio & video. Come along and say hello – introduce yourself to other marketers in the space. If you want an invite contact us here or ping me on Twitter TIME: 1230 [...]

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50 Youth Marketing Keywords (Part One)

March 2, 2009

Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz 50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org) [...]

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Brandwidth – do you have it? (presentation & video)

February 27, 2009

Brandwidth = consumer trust + attention Video Presentation Brandwidth – do you have it? (Graham Brown mobileYouth) Slides from presentation

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What is Social Currency?

February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

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1 Billion

February 23, 2009

Chapter One… We are mobile youth. We are 1 billion strong. We are Kaori, Amy, Kiran, Kan, Eduardo, Josh, Mohammed, Andrei and all the other stories, ideas and concerns that weave into the mobile youth mesh. 1 Billion View more presentations from Graham Brown. (tags: youth marketing) We are not your plain vanilla Madison Avenue [...]

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Youth Mobile Seminar MWC Thursday – new details

February 18, 2009

Title:  Children’s Use of Mobile Phones in the World Today Date: Thursday 19th February 2009 Time:  9.30am -12 noon Venue: Hall 5, Level 3, Room 8 Seminar Agenda: Introduction & short video clip ( 5 mins) Presentation: Overview of the research report comparing children’s use of mobile phones internationally (Japan, Korea, China, India and Mexico)  [...]

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