Graham Brown

What is the next great thing in Youth Mobile Trends? (Video)

August 7, 2008

Here is a sneak peek of some of the insights from our upcoming mobile Youth report We asked students what the next great thing in youth mobile trends would be with them – * prepaid or contracts? * mobile TV or SMS? * mobile internet/wap? I think names are really important… they get known as [...]

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Mobile Youth Consumers – Report

August 6, 2008

As a sneak preview of our upcoming 2008 mobileYouth report out next week let me share with you some video of on the street insights into mobile Youth consumers. “It breaks my heart” says one 18 year old about mobile operators marketing to him. “You get all happy thinking that someone loves you, then you [...]

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100 Beta Testers sign up for Mobile Youth Social Network

August 4, 2008

We’re getting there, with over 100 guys and gals signing up to Mobile Youth Net this weekend… all from word of mouth. Let’s see how things develop here… Signup from all over the world – ad agencies, analysts, marketing gurus, TV companies, record labels and operators. BETA is still open so register to try it [...]

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Mobile Youth Survey on Yoof Insight – Presentation

July 30, 2008

Great piece of primary research here from JellyTeens – a primary research company that conducted a mobile youth survey on behavioural patterns. Jellyteens On 16 24 And The Payg Marketplace view presentation

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Targeting Teens At The Right Age And Gender Is Critical: Survey

July 30, 2008

The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so [...]

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Teens and Mobile Phones – Audio Interview

July 29, 2008

Teenagers and Cell Phones: Full, Unedited Interview with André Caron People of many different ages use cell phones, of course, but for teenagers, it occupies a particularly important role. It’s a social prosthetic, a form of community building, and sometimes the source of battles with parents. Recently, I interviewed André Caron. He’s the director of [...]

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