Graham Brown
Author
Most pressing insights from my upcoming book “Customers Are The Brand”
Customers Are The Brand
View more presentations from Graham Brown.
The file in PPT format is available for DOWNLOAD HERE on mobileYouthNet (signup reqd)
I’ll be sharing these insights from the presentation in future mobileYouth tours.
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There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]
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Just released! Following our successful 2009 tour, we’re putting together a tentative tour itinerary to share mobileYouth updates on trends and youth marketing insights for 2010. Here are the initial dates. If you want mobileYouth to speak/present at your conference/company or seminar then contact us here in first instance and let’s get talking. As you [...]
I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by.
When Egyptian government officials reacted to the growing [...]
OK, it’s on – we’re visiting the Americas and here is the tour schedule:
November
Sun 8-Wed 11: Brazil Sao Paulo
Thu 12: Chicago
Fri 13: Seattle
Sat/Sun 14/15: Vancouver
Mon 16: Saskatoon
Tue/Wed 17/18: Toronto
Thu 19: New York
If you’re interested in making contact or want mobileYouth to come present @ your office then ping us here
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When you talk about the amazing things a brand can achieve, few will mention sponsoring a music festival or buying the time of a celebrity to endorse your brand. That’s because these are the easy options, they’re lazy. Lazy brands create content not the context the customers so desire – i.e. lazy brands make the [...]
